Areas of Expertise & Civic Involvements
Bauer’s research identifies how and when voters use gender stereotypes to evaluate female politicians. In particular, she examines when gender stereotypes have a negative effect on electoral support for female candidates. Bauer’s current research identifies how campaign communication, including televised ads, campaign websites, and news articles, conveys information about candidates that can confirm or counter feminine stereotypes. Overall, her research finds that voter reliance on feminine stereotypes is highly conditional. Factors affecting how and when voters use feminine stereotypes include the extent to which voters have information about a particular female politician that aligns with feminine stereotypes, the type of election at stake, and the candidate’s partisanship. Her work is published, or forthcoming, in Political Psychology, Political Behavior, and Politics, Groups, and Identities among other journals.